It is our belief that new street furniture should contribute towards a cohesive civic design. It should be instantly recognizable and inseparable from its city. The approach is opportunistic rather than idiosyncratic, to produce a bike rack that is synonymous with the city of Philadelphia. Our inspiration draws from history, industrial firmness and typography. Iconic civic design examples such as Edward Johnston’s Underground Signs of London and Hector Guimard’s ironwork of the Paris Métro canopies help to define our goal. Inventions such as the typewriter, underscores a historical parallel to the birth of the bicycle is woven into our design.
We are not attempting to reinvent the wheel. The act of securing property to a fixed object is a simple proposition currently provided for by numerous utilitarian typologies. Our entry is a generative element that derives from a single post rack and can be implemented to serve numerous conditions, and suit site-specific conditions. In addition to color, decorative accessories enable this design to reflect regional flavors within the city.
The Pretzel - part of the Philadelphia Bike Rack Series by BrownSprague LLC
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